Your fridge/freezer will need to use energy to re-cool itself but it will use cleaner energy during lower cost times.
Not all electricity is generated carbon-equally. Your appliance is turned off during an Equivent because that time of day is the most carbon intense form of electricity generation. By reducing electricity usage at this point, we can reduce dirty CO2 polution and the more households that take part, the bigger the impact we have. Turning off appliances at this time also saves costs for energy companies and we pass your share of incentive payments from the energy companies directly to you. Find out how here.